Gain greater visibility

People look for businesses online before visiting a place. Google and other search engines show businesses they find the most reliable to provide the best user experience. If a person searches your business name, your listing on Google My Business and other online directories comes up. Accurate information on more directories increases your business's search results.

Create a memorable first impression

Recently Google coined the term micro-movement, which entails the moment when a customer needs to know, buy, or do something. In the urgency of that moment, the customer doesn't care about the brand, and they will most likely choose the first option available. A business listing increases your chances of showing up and gaining that customer.

Provide in-depth information

Another benefit of having business listings is that it enables customers to get the information they are looking for directly from the SERP page. It enhances the user experience, and the customer is more willing to visit your website to make a purchase or learn more, increasing your web traffic. It also increases your reliability with the search engine when you provide detailed and accurate information on multiple directories.

Take up digital real estate

Appearing on Google is one of the best places to be in the digital world. The internet-using population heavily relies on Google and other search engines for information. However, showing up on the top ranking is challenging, especially if you are competing with established brands. Directory listing can help you show up on the first page of SERP even if you are not ranking at the top.

Increase your online reputation

Another benefit of listing directories is that they allow customers to leave reviews. These reviews appear on the directory results when a person looks you up. If the reviews are positive, chances are high that the customer will opt for your business. Having positive reviews also enhances your authority among other companies and websites. Google also considers sites with genuine positive rivers trustworthy, and it, in turn, improves your site rankings.

Cost-effective investment

Unlike Google Adwords, you have to pay for every click and impression. By opting for a business listing, you can get better returns. The business listing lets you showcase your reviews and encourage customers to learn about your business without paying for them every time, like PPC.

About us

Base funnel should be your one-stop destination if you are looking for a full-fledged digital marketing agency to help you with all your digital marketing efforts. From website design to social media posting, we do it all. You can reach us at (205) 800-8897 or fill out our contact form to know more.