Parallax scrolling

Parallax scrolling is a web design technique that you will see much more of in 2023 and beyond. It enables users to experience an immersive scrolling experience through motions. When a user scrolls down on a website, they feel they are getting close to the content, and an illusion of depth and realism is created when design elements become clearer. It makes scrolling more interactive and fun.

Enhanced use of white space

While it has been a trend to put as much information as possible on the website and make it look more graphic and enriched, things are set to deviate from the mould a little in 2023. More and more web designers understand the need for white space on the website and between the content. It gives the reader more breathing room and enhances the website's readability.

Chatbots

Another popular trend that you will continue to see in 2023 and beyond is the use of chatbots. Chatbots give customers answers to their queries 24X7, enhancing the customer experience. More and more businesses are moving toward these AI-based bots to help improve their customer experience without adding the cost of live customer support.

Use of full headers

A trend that has been getting popular recently, and which you will see more of in 2023, is using full headers for website pages. Full headers enable you to capture the user's focus on the most crucial part of your website, creating a more user-friendly experience.

Custom illustrations

If you are trying to take a more innovative, creative approach to your website design in 2023, custom illustration is a trend that you need to try. In these, instead of generic designs and styles on your website, you use illustrations, graphics, and techniques that are specific and relatable to your brand and business. It creates a unique experience for users tired of scrolling through websites that look similar up close.

Increased use of grid systems

Grid systems enable you to organize the content on your website into sections of columns and rows that make them easier to understand and classify. It significantly enhances the user interface, as visitors can seamlessly find what they are looking for.

Enthralling narratives

When a user comes to a website, they are looking for information. However, to make them stay, you need something more. Creating engaging and captivating narratives to keep users’ attention is one trend you will see more of in 2023.

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Base funnel should be your one-stop destination if you are looking for a full-fledged digital marketing agency to help you with all your digital marketing efforts. From website design to social media posting, we do it all. You can reach us at (205) 800-8897 or fill out our contact form to know more.