Digital marketing constantly evolves through the years, but SEO remains one of the strongest pillars of any business's marketing strategy. With 2022 coming to an end, understanding the updates in SEO is essential. Are there new Google algorithms in play, and if yes, what can you do about it? Knowing the latest trends and changes in SEO can help you build a better SEO strategy for your business in 2023.

TikTok SEO is here to stay

In 2022 TikTok was the number-one app for sharing photos and reels worldwide. It has over 656 million global users, and many prefer it over Instagram. The growing popularity makes it natural for businesses to start using it too. With the right SEO tactics for TikTok, you can leverage its power and drive more traffic and leads to your website.

Use the right keywords

Keywords remain the key factor that helps a search engine pull relevant content when a user puts a query in the search tab. While many businesses understand the importance of using keywords in their website content, they fail to use them to their full potential. Adding it to your video content description can help you get more visibility.

Create relevant content

Content will also remain the king in upcoming years, and quality content will always help you enhance your rankings. Hence, you must ensure that you add quality content to your website and optimize it regularly. You need to replace outdated content with new, informative content. Adding visual elements to your content can also help you enhance your SEO by providing a better user experience for customers.

Optimize your content for voice search

With more and more people relying on Google Voice assistant and Alexa to surf the internet, you must also optimize your website for voice searches. By optimizing your content for voice search through question keywords, you have a higher chance of ranking than those websites that aren't optimized for voice search.

You must not ignore the analytics

Everyone knows the importance of analytics in SEO. You can only improve by analyzing your SEO strategies and their effects on your rankings. However, SEO analytics go beyond that. It is a gold mine of data that you can collect on your target customers, competitors, and market conditions that you can use to build your marketing strategies. 

Know your customer

Understanding customer intent remains one of the challenges that marketers face worldwide. In 2023, you also need to focus more on understanding customer intent to enhance your SEO strategies and build your content to fulfill the customer intent rather than just a query. 

SERPs are becoming intelligent

Google algorithms are becoming smarter every day, and you need to keep up with these evolving algorithms to rank better. Stay updated with the changes and keep optimizing your website regularly to rank better.

About us 

Base Funnel should be your one-stop destination if you are looking for a full-fledged digital marketing agency to help you with all your digital marketing efforts. From website design to social media posting, we do it all. You can reach us at (205) 800-8897 or fill out our contact form to know more.